Ben Miller
Founder & Managing Director
Ben Miller is the founder of Referenced, which tracks how brands appear in AI answers from ChatGPT, Google's AI Overviews and Perplexity. He writes about AI visibility from the agency side: he also runs WaterMill Digital, where he builds websites for clients across the UK and Europe.
What is GEO? Generative Engine Optimisation, explained
GEO means getting your business named in the answers AI tools give, such as ChatGPT, Perplexity and Google's AI Overviews. What it is, how it differs from SEO, and how you check it.
Read →AEO vs SEO: what actually changes
SEO is about where your pages rank in search results. AEO is about whether AI answers name your business. Here's what the two share, where they differ, and how you measure each.
Read →What are Google AI Overviews?
What Google's AI Overviews and AI Mode are, when they appear, how Google says they choose the pages they link to, and how they show up in Search Console.
Read →How does ChatGPT pick its sources?
How ChatGPT decides whether to search the web, how it chooses and shows the pages it cites, and the one setting that decides whether your site can appear at all.
Read →How to get cited by Perplexity
How Perplexity finds the pages it cites, how to make sure its crawler can read your site, and what tends to make a page worth citing.
Read →What is share of voice in AI search?
Share of voice is your share of all the brand mentions in AI answers. Here's how it's worked out, how it differs from position, and how to read it.
Read →How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.