Ben Miller
Founder & Managing Director
Ben Miller is the founder of Referenced, which tracks how brands appear in AI answers from ChatGPT, Google's AI Overviews and Perplexity. He writes about AI visibility from the agency side: he also runs WaterMill Digital, where he builds websites for clients across the UK and Europe.
LLM SEO: where AI gets what it says about your business
What AI reads before it describes your brand, what our scan data shows about where its sources come from, and which popular LLM SEO tactics you can skip.
Read →Zero-click search: the channel where brands get chosen and no traffic arrives
AI answers often name a brand without sending anyone to its website. Here's how much traffic AI really sends, from Pew's research and our own scans, and what to measure instead.
Read →GEO reporting: how to report AI visibility to clients
How to put AI visibility in a monthly client report without over-claiming, what to say when the number moves for no reason, and how to show traffic honestly.
Read →AI competitor analysis: the competitor set you didn't choose
AI decides who your competitors are, and it's rarely the list on your slide. Our data shows most of the brands it names alongside you aren't ones you track.
Read →AI visibility audit: start by reading one answer
Before you track anything, read one AI answer properly. A step-by-step check you can do in half an hour, and what to look for at each step.
Read →Brand sentiment analysis in AI answers: why a score misleads
One sentiment score averages away what matters. Our own data shows a mostly positive brand losing on durability, and neutral mentions carrying real criticism.
Read →How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.