Track your brand
in Grok.
Grok is xAI's assistant. Referenced queries it with both web search and X search on, so you see how it describes your brand using posts from X as well as the open web.
Scans daily · Add-on from £19/month
01
Grounded in the web and X
Referenced queries Grok with web search and X search both on, so answers can draw on current posts from X as well as web pages.
02
Same metrics, same dashboard
Grok's mentions, citations and sentiment feed the same visibility score and share-of-voice view as every other engine.
03
A premium add-on
Grok is an optional monthly add-on, priced by plan tier. Switch it on from the Models page when you want it.
Grok questions, answered.
How do I track what Grok says about my brand? + −
Add Grok as an engine in Referenced and it asks xAI's Grok your tracked prompts on each scheduled scan. Referenced stores every answer, then records brand and competitor mentions, cited sources and sentiment, so Grok sits in the same dashboard as your other engines.
Does Grok use X posts when it answers, and does Referenced capture that? + −
Yes. Referenced queries Grok with both web search and X search enabled, so its answers can draw on posts from X as well as the open web. Any sources Grok cites are recorded as citations.
What sources does Referenced record from Grok answers? + −
Referenced records the URLs Grok cites inline in its answer. If an answer has no inline citations, Referenced keeps the list of sources Grok's search found instead. Those links feed the same domain and citation views as every other engine.
Is Grok tracking included in Referenced, and what does it cost? + −
Grok is a premium add-on, not one of the included engines. It is priced per month by plan tier, so check the pricing page for the current figure. It is switched on from the Models page, where it only appears once Referenced is offering it, so availability can vary.
Does Grok give different answers in different countries? + −
It can, so Referenced sets the location for each prompt. Grok has no native location setting, so Referenced adds a location instruction to the request. A prompt's own country takes priority; otherwise Referenced uses your site's country and city.
How are Referenced's Grok results different from asking Grok myself? + −
Asking Grok gives you one answer at one moment. Referenced runs your full prompt set on a schedule, stores each answer, and scores brand mentions, citations and sentiment against your named competitors. That lets you see how your Grok visibility changes over time.
How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.
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