How it works

How Referenced works.
From prompt to position.

Give it your domain. It works out what buyers ask, asks every answer engine daily, and tells you whether the answer named you — and what to change if it didn't.

Join the waitlist

No card · first scan free · 4 minutes to set up

1 Add your domain

2 Confirm the prompts

3 Scan runs daily

4 Fix what's missing

1 Setup

Set up your tracking in minutes.

Paste your domain. Referenced reads your site, works out what you sell and who you sell against, then proposes the prompts your buyers actually type — in their wording, not marketing's.

Keep the ones that matter, rewrite any of them, add your own. Nothing runs until you say so.

Reads your site Proposes 15 prompts Finds 5 competitors Your wording, editable No tag or code

Step 1 of 3 · Your brand Draft

salomon.com Read

See exactly where you stand.

Visibility, share of voice, position and sentiment — measured the same way every morning. Every answer stored verbatim, every citation kept. Filter by prompt, engine, topic or day.

S Salomon

DASHBOARD

Overview

AI visibility

Share of voice

Sentiment

CITATIONS

Sources

Opportunities

DAILY SCAN · 06:00

Overview

Filters 2026-08-01 – 2026-08-07

AI visibility

74%+3.2

Share of voice

31%+1.4

Sentiment

72−1.0

Citations

118+9

Top list #2 · SALOMON

1 Hoka 78% 0%

2 Salomon YOU 74% +3%

3 Merrell 61% −2%

4 On 52% +1%

5 La Sportiva 40% 0%

Visibility per engine

ChatGPT 84%

AI Overviews 71%

Perplexity 76%

Claude 69%

Gemini 63%

Grok 48%

AI Mode 57%

Answer · Stored verbatim 21 Aug 06:00

Prompt

Best trail running shoes for muddy ultras?

For muddy ultras the standouts are Salomon Speedcross for grip in deep mud, Hoka Speedgoat for cushioning over distance, and inov-8 Mudclaw as the lightweight option.

Sources the answer leaned on 4 cited

1 runnersworld.com/best-mud-shoes Review

2 salomon.com/speedcross-6 Yours

3 reddit.com/r/trailrunning/mud Forum

4 hoka.com/speedgoat-6 Rival

3 The evidence

See why the answer says what it says.

A score you can't interrogate is a rumour. Every run keeps the answer word for word, the brands it named in order, and the pages it was built from — yours, a competitor's, or a review site you've never heard of.

That's how a drop stops being a mystery: you can read the sentence that replaced you.

4 What to do

Know what to fix, in order.

Every scan is checked for the gaps that cost you answers: a prompt you never appear on, a competitor's page doing the work yours should, a claim an engine keeps getting wrong.

Each one comes with the answer that triggered it and a draft of the fix. You publish it — nothing is written to your site.

Opportunities · Ranked by answers gained 12 open

Quick

Answer the £150 price question on your own page

Nine prompts about price under £150 name Merrell and inov-8. Your product pages never state a price band.

+9

Answers

Page

Write the Salomon vs Hoka comparison

Both engines cite Hoka's own comparison page. There is no equivalent on your domain to cite instead.

+7

Answers

Outreach

Correct the outdated Speedcross review

Two engines still quote a 2022 review describing the old outsole. The review site accepts updates.

+5

Answers

Quick

Add sizing detail to the Mudclaw comparison

Answers that mention fit skip you entirely — no engine has a sentence about width to quote.

+3

Answers

Refreshed after every scan. Open drafts

5 Keeps running

Set it once and it keeps working.

Scans run on a daily schedule, without you asking. You get told when something moves enough to matter — not every day it doesn't.

Daily scan · alerts on Active

Visibility drops more than 3 points Email · Slack

A competitor overtakes you on a prompt Email

A new negative mention appears Slack

Weekly digest every Monday, plus a PDF report you can send on.

6 Your team

Everyone who needs the number has it.

Seats are free — invite the whole marketing team, your agency, or a client. Share a read-only report link without asking anyone to sign up.

Workspace · Salomon UK 4 seats · free

SR Sarah Rowe Head of brand Admin

JM Jonah Miles SEO lead Editor

AK Ada Kern Content Editor

PW Practice West (agency) External Viewer

Read-only link · no login needed Copy link

It watches every engine that answers.

ChatGPT, Google AI Overviews and Perplexity on every plan. Claude, Gemini, AI Mode, Grok and Meta Spark as add-ons — the same prompts, the same day, so the numbers stay comparable.

ChatGPT

Every plan

Google AI Overviews

Every plan

Perplexity

Every plan

Claude

Add-on

Gemini

Add-on

Grok

Add-on

Meta Spark

Add-on

AI Mode

Add-on

Frequently asked questions

The practical detail behind setup, the daily scan, and what the numbers do and don't claim.

How long does setup actually take? +

Four minutes in most cases. You paste your domain, Referenced reads the site and proposes a business profile, 5 competitors and 15 prompts. You confirm or edit them and the first scan starts immediately — results are in the dashboard within the hour.

Where do the prompts come from? +

Referenced reads your site and proposes prompts in the wording real buyers use, not marketing copy, grounded in your confirmed category, market and competitors. You keep, edit or add to the list before anything runs, and only the prompts you keep count towards your plan or ever get scanned.

How often does it run? +

Once a day, automatically, once you've confirmed your prompts — there's nothing to trigger by hand. Each run asks every engine you've enabled the same prompts and stores the answers, so trends build scan over scan rather than resting on one lucky result.

What exactly is the visibility score? +

It's the share of your tracked prompts where an engine named your brand in its answer, tracked alongside share of voice — how much of the conversation is yours rather than a rival's — average position and sentiment. All four are measured the same way on every scan.

Does it write or publish anything for me? +

No. Referenced drafts a fix for each gap it finds — a reply, a pitch, a content brief — and shows you the answer that triggered it. You review and publish it yourself; nothing is written to your site or posted on your behalf automatically.

Can I see the actual answers? +

Yes. Every engine's answer is stored verbatim, word for word, along with the brands it named and the pages it cited, so you can read the exact sentence behind any score rather than taking a number on trust.

Which engines are included? +

ChatGPT, Google AI Overviews and Perplexity are included on every plan, including the free trial. Claude, Gemini, Grok, Meta Spark and Google AI Mode are available as premium add-ons from £19 a month on Brand, added whenever you want them from the Models page.

Who on my team can use it? +

Every plan includes at least one seat, and Pro and Agency include unlimited seats at no extra cost, so you can invite your whole team or an agency partner. Anyone without a seat can still see the numbers via a read-only report link that needs no login.

How visible is your brand in AI answers?

Tell us your domain and we'll send you a visibility report — free, no card.

How Referenced works. From prompt to position.

Set up your tracking in minutes.

See exactly where you stand.

See why the answer says what it says.

Know what to fix, in order.

Set it once and it keeps working.

Everyone who needs the number has it.

It watches every engine that answers.

Frequently asked questions

How visible is your brand in AI answers?

How Referenced works.
From prompt to position.