Pick a plan. Choose your prompt tier.
ChatGPT, AI Overviews and Perplexity on every plan. Move up a tier any time, prorated; move down at renewal. 7-day free trial, no card required.
One brand, one market. See where you stand.
15 prompts £49/mo
7-day free trial on the core engines, no card required.
or start the free trial on the core engines →
Billed today via Stripe. Cancel any time.
Multi-site, multi-country tracking.
100 prompts £179/mo
7-day free trial on the core engines, no card required.
or start the free trial on the core engines →
Billed today via Stripe. Cancel any time.
Client-ready reporting, at scale.
300 prompts £449/mo
7-day free trial on the core engines, no card required.
or start the free trial on the core engines →
Billed today via Stripe. Cancel any time.
Need more than 750 prompts?
Unlimited prompts, sites and engines, all in one plan. Plus SSO, custom contracts and a dedicated success manager.
Compare plans.
Premium engine prices scale with your plan and prompt volume.
Your scores and charts are kept for as long as you have a plan. Free trial data is deleted 30 days after the trial ends if you don't choose a plan.
Additional models.
Track more premium engines without switching plans.
Brand
Price reflects one engine at this plan's base tier.
£19 /mo
Pro
Price reflects one engine at this plan's base tier.
£76 /mo
Agency
Price reflects one engine at this plan's base tier.
£228 /mo
Pricing questions, answered.
Tiers, add-ons, billing and trials — how the Referenced plans actually work.
What's a "prompt tier"?
Each plan tracks a set number of prompts, and you choose the tier that matches your volume — 15, 30 or 50 on Brand, for example. Moving up takes effect immediately and you pay the prorated difference; moving down takes effect at your next renewal.
When do I need to change plans instead of tiers?
Tiers change how many prompts you track. Plans change what you can do with them — how many sites and competitors you cover, whether you track more than one country, and which reporting you get. If you have run out of prompts, move up a tier. If you need a second site, a wider market or client-ready reporting, move up a plan.
How does the premium engine add-on pricing work?
Premium engines are £19 per month each, per 25 prompts on your current tier. On Brand's 15-prompt tier that is £19 a month per engine; on Pro's 100-prompt tier it is £76. Add or drop an engine whenever you like — the price follows your tier automatically, so there is nothing to renegotiate when you grow.
What's included in the free trial?
Seven days, no card. One site, 5 prompts, 3 competitors, and the three core engines — ChatGPT, Google AI Overviews and Perplexity — on the same daily schedule as a paid plan. You subscribe only if it has earned its keep.
Monthly or yearly billing — what's the difference?
Nothing but the price. Yearly costs ten months for twelve, so two months are free; the features, tiers and add-ons are identical. You can switch to yearly at any point in a monthly subscription.
Are seats or tracking frequency ever limited?
Tracking is not: every prompt on every plan is scanned daily across all your active engines. Seats are — Brand is a single-seat plan, Pro includes 10 and Agency 25, at no extra cost.
What if I need more than 750 prompts?
That is Enterprise: unlimited prompts, sites and engines in one plan, plus SSO, a custom contract and a dedicated success manager. Talk to us and we will shape it around what you track.
How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.