Tracking 8 answer engines.
3 on every plan · 5 premium
Referenced asks the questions your customers ask across eight answer engines, and tells you whether the answer includes you — and what to do when it doesn't.
Free 7-day trial · no card · plans from £49/mo
A third of buying research now starts in an AI assistant, and most end without a click. When the answer names a competitor, nothing shows in your analytics — you just quietly stop being chosen.
One score for how often the engines mention you across your tracked prompts — per engine, per market, trended over time so you can see exactly what moved it.
Being mentioned isn't enough. Referenced scores whether each answer is positive, neutral or negative — and extracts the exact attributes engines attach to your brand.
Citation-level attribution: the exact URLs behind every answer — your pages, and the third-party sources deciding the answer when it isn't you.
Referenced tracks how AI recommends your brand, then turns every gap into an opportunity: the content to write, the page to fix, the thread to answer, the journalist to pitch.
107 discussion threads cite you or your competitors, led by reddit.com.
The publications deciding your prompts — ranked by how much they sway the answer.
Prompts where competitors show up and you don't — with the content brief to fix it.
Two minutes of setup — daily scans and drafted fixes do the rest.
Prompts, rankings, competitors, sources and traffic — every input behind the answer, scanned daily and turned into moves.
Pick any competitor and see exactly where you win and lose — visibility, position, sentiment, and what each of you is known for.
You lead visibility and typically appear higher in answers (#1.2 vs #1.7). Sentiment favours them, 81 to 72.
Every scan scores your competitors on the same questions — and spots brands you didn't know you were losing to.
AI answers differ by country, engine and question type. Filter every score by market, model, and prompt tags — personas, funnel stage, product line.
AI referrals via Google Analytics, clicks & impressions from Search Console, and which AI crawlers read your pages — visibility tied to sessions your team can report on. Untracked queries become suggested prompts.
Every client brand in one login, with white-label reports.
Win AI search without hiring for it. Any market, any language.
Turn AI answers into your next measured growth channel.
Every plan includes three AI engines, competitor share of voice and daily scans. 7-day free trial, no card required.
Tell us your domain and we'll send you a visibility report — free, no card.
Everything teams ask about AI search visibility and how Referenced works.
We onboard in small batches to keep scan quality high. Join with your email (and ideally your website), and we'll send an invite link as space opens — first come, first scanned.
Invites go out every few days. Your invite link is valid for 7 days and starts a full 7-day free trial — no card required.
Referenced is an AI search visibility platform. It tracks how ChatGPT, Google AI Overviews, Perplexity and five more answer engines describe, recommend and cite your brand — then turns every gap into an action you can ship: content to write, pages to fix, threads to answer and journalists to pitch.
It is how often, and how well, your brand appears when an AI assistant answers a question in your market. People increasingly ask an assistant instead of scrolling a results page, and the assistant names a handful of brands. Generative engine optimisation, or answer engine optimisation, is the work of becoming one of them.
ChatGPT, Google AI Overviews and Perplexity are included on every plan, all in search-grounded modes so answers come back with real citations. Claude, Gemini, Grok, Meta Spark and Google AI Mode are available as premium add-ons at £19 a month each on Brand.
Ranking gets you a link on a page of ten. An AI answer names two or three brands and the rest do not exist. There is no position to climb and often no click to measure, so the question changes from "where do I rank?" to "am I in the answer, and what does it say about me?"
It runs your tracked prompts against every engine you have enabled, parses each answer for mentions of you and your competitors, and scores the share you took. Visibility is how often you appear; share of voice is how much of the conversation was yours rather than a rival's.
AI answers vary run to run. Referenced re-runs your prompts on every scheduled scan and scores the trend across scans, so one lucky answer does not move your score.
Most tools stop at the dashboard: they tell you your score dropped. Referenced tracks the same ground and then drafts the fix — the reply to the thread that is beating you, the pitch to the publication citing a rival, the brief for the page you never wrote.
Yes. Every scan scores your competitors on the same questions, so you see who is winning each answer and where they are cited that you are not. Referenced also flags brands showing up in your answers that you had not thought to track.
You get 7 days with full features on one site, 5 prompts and 3 competitors. No card required. Subscribe only if it earns its keep.
Yes. The Agency plan carries 10 sites and unlimited seats, so each client gets their own tracked site, prompts and competitors, and your team shares one account.
No. Tracking needs only your domain and brand name — no tag, no snippet, no code. Connecting Google Analytics and Search Console is optional and takes one click if you want AI referral traffic alongside the scores.
Yes, self-serve from the billing page, effective at the end of the period. Your data stays until you delete it.