Track your brand
in Perplexity.
Perplexity lists the sources behind its answers, which makes it a useful place to see which sites an AI engine leans on in your market.
Scans daily · Included on every plan
01
Citations by design
Perplexity returns sources with its answers. Referenced records each one, so you can see which pages and domains back the answers in your market.
02
The domains it leans on
Across your tracked questions, the most-cited domains show whose content Perplexity relies on, including publications and forums that may be worth approaching.
03
Included on every plan
Perplexity is one of the three core engines on every Referenced plan, scanned alongside ChatGPT and Google AI Overviews.
Perplexity questions, answered.
How do I track whether Perplexity mentions my brand? + −
Referenced sends your tracked prompts to Perplexity on a schedule and records each answer. It then parses the answer for mentions of your brand and your competitors, and stores every cited source. Mentions, citations and sentiment appear on the dashboard alongside your other engines.
What does Referenced actually ask Perplexity? + −
Referenced asks Perplexity the prompts you track, which are the questions your customers ask AI. Each prompt goes to Perplexity's search-grounded API with your site's country passed as the location, so the answer and its sources reflect your market.
How can I see which sources Perplexity cites? + −
Referenced stores the sources Perplexity returns with each answer, taken from its search results. The Domains and URLs pages then show which sites and pages Perplexity relies on across your tracked prompts, and whether those sources also mention your competitors.
Does Perplexity send traffic to my website? + −
Perplexity can send visitors, and Referenced shows them once Google Analytics is connected. The Traffic page lists AI referral sessions by assistant, overlaid with your visibility trend, so you can see whether visibility and visits move together.
Is Perplexity tracking included in every Referenced plan? + −
Yes. Perplexity is a core engine, so it is included on every Referenced plan and scanned alongside ChatGPT and Google AI Overviews. Only the premium engines are paid add-ons.
How is Referenced different from asking Perplexity myself? + −
A manual search shows one answer, once, for you. Referenced runs the same prompts across scans, so you can see how often Perplexity names your brand, how that compares with competitors, and how it changes over time, instead of relying on a single reply.
How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.