Legal
Effective date: 18 July 2026
Referenced is operated by Watermill Digital Ltd, a company registered in the United Kingdom. These terms are the agreement between you and us when you create an account or use Referenced. By registering, you accept them. Our Privacy Policy explains how we handle your data and forms part of this agreement. If you have any questions, email us at [email protected].
Referenced tracks how brands appear in answers from AI assistants and search features, scores visibility, share of voice, and sentiment against competitors, and connects those results to your own analytics where you choose to link them. We run scheduled scans of the prompts you configure and show you what came back. The set of AI models we can query, and what each plan includes, is described on our pricing page.
You must give us accurate registration details and keep your login credentials secure — you're responsible for what happens under your account. If your plan includes team seats, you can invite members into your account; the account owner remains responsible for the team's use of the service and is the one who controls billing, sites, and data. You must be at least 18 (or the age of majority where you live) and using Referenced for business purposes.
Referenced is a monthly subscription, billed through Stripe. Current plans, prices, limits, and optional add-ons are always listed on the pricing page. New accounts may start with a free trial — no card required — and nothing is charged until you choose a plan. Subscriptions renew automatically each month until you cancel. You can cancel at any time from your billing settings; you keep access until the end of the period you've paid for, and we don't give refunds for partial months. If we change a price, we'll tell you by email at least 30 days before it affects you.
Don't misuse the service. That means: no attempting to breach, probe, or overload our systems or those of the AI providers we query; no reselling or white-labelling Referenced without our written agreement; no using the service to track brands or run prompts whose content is unlawful; and no scraping or bulk-extracting data from the service outside the features we provide. We may suspend accounts that put the service or other customers at risk while we investigate.
The data you bring to Referenced — your sites, prompts, competitor lists, connected analytics, and crawler data — stays yours. You give us permission to store and process it only as needed to run the service for you. How we handle personal data, including data from connected Google accounts, is covered in our Privacy Policy. If you delete your account, we delete your data as described there.
The answers Referenced collects are generated by third-party AI models. They can be wrong, inconsistent, or change between scans — that variability is part of what we measure. Our visibility, sentiment, and share-of-voice scores are derived from those answers using automated analysis, and they're indicators to inform your decisions, not guarantees. We don't promise that tracking with Referenced will improve how any AI model talks about your brand, and you shouldn't treat any single number as ground truth.
Referenced depends on services we don't control — the AI providers we query (such as OpenAI, Anthropic, Perplexity, and Google), Google's APIs for connected analytics, and Stripe for billing. If one of them changes or withdraws something we rely on (for example, a model being retired or an API changing), we may have to change or remove the matching feature in Referenced. We'll tell you when that happens and won't charge you for an add-on that no longer works.
The Referenced software, design, and brand belong to Watermill Digital Ltd. Your subscription gives you the right to use the service, not ownership of it. You're welcome to use the reports and metrics we generate for your own business — share them internally, put them in client decks — but you can't rebuild or resell the service itself from them.
We work to keep Referenced fast and reliable, but we provide it "as is" and don't guarantee it will always be available or error-free — scheduled maintenance, provider outages, and plain bugs happen. We're always improving the product, which sometimes means changing or retiring features; if we remove something material to your plan, we'll tell you in advance.
Nothing in these terms limits liability that can't legally be limited — like liability for fraud, or for death or personal injury caused by negligence. Beyond that, we're not liable for indirect losses (lost profits, lost business, loss of goodwill) or for decisions you make based on the metrics we provide, and our total liability to you in any 12-month period is capped at the amount you paid us in that period.
You can close your account at any time from your settings. We can suspend or close your account if you seriously or repeatedly break these terms, if we're required to by law, or if we shut the service down — in that last case we'll give you at least 30 days' notice and refund any remaining paid period. When your account closes, your data is deleted as set out in the Privacy Policy.
We may update these terms from time to time. When we do, we'll post the new version here with an updated effective date, and we'll email you directly if a change is material. Continuing to use Referenced after a change takes effect means you accept the updated terms.
These terms are governed by the laws of England and Wales, and any disputes will be handled by the courts of England and Wales. If any part of these terms turns out to be unenforceable, the rest still stands.