Learn

AI search, explained.

Short, practical guides to how AI assistants choose what to say — and how to become part of the answer.

AEO vs SEO: what actually changes SEO optimises for a ranking on the results page; AEO optimises for a mention inside the answer. How does ChatGPT pick its sources? What search-grounded ChatGPT actually does before it names a brand in its answer. How to get cited by Perplexity Practical steps to become one of the sources Perplexity names in its answers. What are Google AI Overviews? The AI-generated answer box above Google's results, and what it means for your traffic. What is GEO? Generative Engine Optimisation, explained GEO is the practice of earning visibility in AI-generated answers. Here is what it means, how it differs from SEO, and how to measure it. What is share of voice in AI search? The percentage of AI answers in your market that name you rather than a competitor.