AI search, explained.
Short, practical guides to how AI assistants choose what to say — and how to become part of the answer.
What is GEO? Generative Engine Optimisation, explained
GEO is the practice of earning visibility in AI-generated answers. Here is what it means, how it differs from SEO, and how to measure it.
Read the guide →More guides
6 guidesAEO vs SEO: what actually changes
SEO optimises for a ranking on the results page; AEO optimises for a mention inside the answer.
Read →What are Google AI Overviews?
The AI-generated answer box above Google's results, and what it means for your traffic.
Read →How does ChatGPT pick its sources?
What search-grounded ChatGPT actually does before it names a brand in its answer.
Read →How to get cited by Perplexity
Practical steps to become one of the sources Perplexity names in its answers.
Read →What is share of voice in AI search?
The percentage of AI answers in your market that name you rather than a competitor.
Read →How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.