Ben Miller
Founder & Managing Director
Ben Miller is the founder of Referenced, which tracks how brands appear in AI answers from ChatGPT, Google's AI Overviews and Perplexity. He writes about AI visibility from the agency side: he also runs WaterMill Digital, where he builds websites for clients across the UK and Europe.
AI citations: what a link in an answer actually tells you
A link in an AI answer isn't a ranking, a click or an endorsement. Here's what it does tell you, with data from our own scans on how often citations change and how rarely they come with a recommendation.
Read →Prompt tracking: why your first prompt list is wrong
Everyone starts by tracking the prompts they wish customers asked. Here's how to find the ones they actually do, with a starter list you can copy.
Read →How an AI visibility score is calculated
Which AI answers count towards a visibility score, which are left out, and how share of voice and position fill in what the score can't tell you.
Read →Why we built Referenced
Clients started asking what ChatGPT says about them, and the tools that could answer were priced for enterprise teams. So we built one for small businesses and agencies.
Read →How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.