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Share of voice

See who AI recommends instead of you.

Your competitors are scored on your prompts, on the same scan day, by the same engines. One table tells you who is winning the answer and by how much.

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Tracked brands · Scan 21 Aug
# Brand Visibility Change
1 Hoka 74.1% 1.8
2 Salomon You 62.5% 3.3
3 Merrell 41.6% 0.9
4 Inov-8 29.3% 2.4
5 La Sportiva 18.4% 1.1
Share of the answers on your tracked prompts that name each brand, on the latest scan day. 5 tracked

Up to 15 rivals

5 on Brand, 10 on Pro, 15 on Agency, all scored on the prompts you already track.

Proposed, not guessed

Five are suggested at setup from your confirmed business profile. You keep, swap or delete any of them.

Ranked every day

The field is re-ranked on every scan, so a rival gaining on you shows up the next morning.

Not one blended number

One engine can be a two-horse race while another is wide open. Filter to one engine and the table re-ranks around it.

The basics

What is AI share of voice?

Visibility answers "how often am I named". Share of voice answers "of all the naming that happened, how much of it was me".

It is your mentions divided by yours plus every tracked competitor's, over the window, on the prompts and engines you have selected. It is not the sum of a column: one answer can name three of the brands you track.

The useful part is that it is zero-sum. Every point you gain, somebody in that table loses. That is the conversation your board wants to have.

One answer, three brands 21 Aug

For deep mud I'd look at Hoka Speedgoat, Salomon Speedcross or inov-8 Mudclaw.

What this answer did to the split
Hoka 41%
Salomon 31%
Merrell 18%
Others tracked 10%
Three brands named: each one counts once. Zero-sum

The competitor set you didn't choose.

Engines already have a view on who you compete with, and it is rarely the one on your slide. Names that keep turning up in your answers are surfaced with the count behind them. Add or dismiss, your call.

Suggested from your own answers

Each suggestion carries the number of answers it appeared in, so a real rival is easy to tell from a one-off.

Suggested competitors 3 new
Topo Athletic 9 answers Add Dismiss
NNormal 6 answers Add Dismiss
Altra 4 answers Add Dismiss
Dismissed names stop being offered and stop being counted.

The whole field, over time

You and the top five on one chart, with the rest folded into "+N more" so the lines stay readable at a glance.

Visibility · you + top 5 · 90 days +2 more
You have closed eleven points on Hoka since May. Same prompts

Where they win, and why they win it.

Prompts are ranked by how far behind you are, not alphabetically. Beside each one, the page the engines cite for them, which is usually the whole explanation.

Prompts Hoka leads · by deficit 14 of 40
Prompt Gap
Best cushioned shoe for a first 50k? -100
Most comfortable trail shoe for long days? -67
Trail shoes for wide feet? -34
Best shoe for a wet UK winter? -23
Cushioning is the theme. One page would touch three of these. Open in Opportunities

The pages cited for them, not you

On the answers you lose, these are the sources the engines used. Two of them have never mentioned you.

1 hoka.com/speedgoat-6 9 ans
2 runnersworld.com/cushioned-trail 6 ans
3 r/ultrarunning · "first 50k shoes" 4 ans

Two are reachable today: a reply and a pitch.

Who is ahead, where, and on what.

Who owns which conversation, who is recommended rather than merely listed, where each engine stands, and which names are knocking on the door.

Who owns which conversation

The aspect matrix read competitively: they own cushioning, you own grip and durability. That tells you which fight is worth picking.

You · Hoka · Merrell
Grip in mud +62 +4 +18
Cushioning -12 +71 +2
Price & value -18 -6 +37

Position against presence

Being named as often as a rival is not the same as being named first. Presence and order sit side by side, so you can tell which one you are losing.

Named · named first
Hoka 39 first
Salomon 31 first
Merrell 24 first

Darker bar: answers where that brand was named first.

Their reputation, measured like yours

Competitor sentiment comes from the same classified mentions, so "they are ahead" can be answered with what they are ahead on.

Net sentiment · 30 days
Hoka +39 2.1
Salomon +34 6.0
Merrell +11 1.4

Five points behind Hoka, and closing.

Share of voice per engine

You might own Perplexity and be invisible on Gemini. An average hides that; filtering to one engine shows you where a win is cheap.

Salomon · share of voice by engine · latest scan
Perplexity
38%
ChatGPT
33%
AI Overviews
27%
Gemini
14%
Gemini is the cheapest ground to take back.

Competitor questions, answered.

How many, who picks them, and how share of voice differs from visibility.

How many competitors can I track? +

3 on the trial, 5 on Brand, 10 on Pro and 15 on Agency. They're scanned on your prompts, so adding one costs you no extra prompts.

Can I change them? +

Yes: add, swap or dismiss any tracked competitor at any time. Dismissed names stop being offered and stop being counted.

How is share of voice different from visibility? +

Visibility is how often you're named, on its own. Share of voice is your mentions divided by yours plus every tracked competitor's, so it can move even on a day your own visibility doesn't.

Do you track competitor sentiment too? +

Yes. Competitor mentions are classified the same way as yours, so net sentiment and its trend are scored per brand, not just for you.

What if AI names a brand I do not track? +

Names that keep appearing in your answers are surfaced as suggestions, with the number of answers behind each one: add it to start scoring it, or dismiss it.

Know exactly who you're losing to, and where.

Free 7-day trial, no card: your rivals are scored on your prompts from the first scan.

Feature

Visibility

Your score across every AI engine.

Feature

Sentiment

What AI thinks of your brand.

Feature

Competitors

Share of voice, brand by brand.

Feature

Citations

Which pages AI actually cites.

Feature

AI Traffic

GA4 + Search Console, overlaid.

Feature

Opportunities

The fix for every gap, ranked.