Ben Miller
Founder & Managing Director
Ben Miller is the founder of Referenced, which tracks how brands appear in AI answers from ChatGPT, Google's AI Overviews and Perplexity. He writes about AI visibility from the agency side: he also runs WaterMill Digital, where he builds websites for clients across the UK and Europe.
What is GEO? Generative Engine Optimisation, explained
GEO is the practice of earning visibility in AI-generated answers. Here is what it means, how it differs from SEO, and how to measure it.
Read →How does ChatGPT pick its sources?
What search-grounded ChatGPT actually does before it names a brand in its answer.
Read →What is share of voice in AI search?
The percentage of AI answers in your market that name you rather than a competitor.
Read →LLM SEO: where AI gets what it says about your business
What AI reads before it describes your brand, what our scan data shows about where its sources come from, and which popular LLM SEO tactics you can skip.
Read →Zero-click search: the channel where brands get chosen and no traffic arrives
AI answers often name a brand without sending anyone to its website. Here's how much traffic AI really sends, from Pew's research and our own scans, and what to measure instead.
Read →GEO reporting: how to report AI visibility to clients
How to put AI visibility in a monthly client report without over-claiming, what to say when the number moves for no reason, and how to show traffic honestly.
Read →How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.