Field notes from
inside the answer.
Practical writing on tracking, earning and defending brand visibility across the answer engines.
Where models actually look
Not your homepage. A working theory of the sources that shape what AI answers say about a brand, and what that means for where you spend effort.
Read the feature →Reading a share-of-voice chart
What the lines mean, which movements are real, and the three ways this chart gets misread.
Read →Answers without clicks
The channel where your brand is decided but no traffic arrives, and why the usual analytics can't see it.
Read →Reporting AI visibility to clients
How to put this in a monthly report without over-claiming, and what to say when the numbers move for no reason.
Read →The competitor set you didn't choose
Models group brands their own way, and the set they put you in shapes every answer about you.
Read →Auditing your first AI answer
Before you track anything, sit down and read one answer properly. Here's what to look at.
Read →Sentiment is not a score
Positive, neutral, negative is a blunt instrument. What matters is which of your qualities the model has decided are true.
Read →How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.