Blog
11 articles
All articles
Practical writing on tracking, earning and defending brand visibility across the answer engines.
Research
4 min read
What a citation actually tells you
A link in an AI answer is not a ranking, a click or an endorsement. It's evidence of something narrower, and more useful.
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Playbook
2 min read
The prompt list problem
Everyone starts by tracking the prompts they wish customers asked. Here's how to find the ones they actually do.
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Metrics
3 min read
How AI visibility scoring works
From tracked prompts to a score you can act on — the mechanics.
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Strategy
3 min read
Why we built Referenced
AI answers are replacing search clicks, and the tools to measure it were priced for enterprises. So we built one for the rest of us.
Read →How visible is your brand in AI answers?
Tell us your domain and we'll send you a visibility report — free, no card.