Blog
3 articles
Research
What we find looking closely at how AI answers get assembled, and which sources they lean on.
Research
6 min read
Where models actually look
Not your homepage. A working theory of the sources that shape what AI answers say about a brand, and what that means for where you spend effort.
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Research
2 min read
Reading a share-of-voice chart
What the lines mean, which movements are real, and the three ways this chart gets misread.
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Research
4 min read
What a citation actually tells you
A link in an AI answer is not a ranking, a click or an endorsement. It's evidence of something narrower, and more useful.
Read →How visible is your brand in AI answers?
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