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Profound is the enterprise heavyweight of answer-engine optimisation. Referenced delivers the core measurement layer at a price a small business can justify.
| Referenced | Profound | |
|---|---|---|
| Starting price | From £29/month | $99/month (billed yearly) |
| Engines at entry price | ChatGPT, Google AI Overviews, Perplexity | ChatGPT only ($99 tier); 3 engines from $399/month |
| Built for | SMBs & agencies | Growth companies → enterprise |
| Sentiment analysis | Aspect-based strengths & weaknesses | Enterprise analytics suite |
| Traffic correlation | GA4 AI referrals + Search Console built in | Agent analytics (enterprise) |
| AI-drafted actions | Reply & outreach drafts included | AEO content tooling on higher tiers |
| Free trial | 7 days, no card required | Demo-led for enterprise |
Prices checked July 2026 — see each provider for current pricing.
Choose Profound if you're an enterprise: it's built for large companies and agencies, with more engines and enterprise features on its higher tiers. If you have the budget and a team to use it, it's the category's enterprise heavyweight.
Choose Referenced if you want the measurement that matters — mentions, citations, share of voice, sentiment, and real AI-referral traffic — at £29/month with three engines included, where Profound's $99 entry tier tracks ChatGPT alone.
7 days free · No card required · Plans from £29/month